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Sustainability Certification in Tourism

Sustainability Certification in Tourism – A Learning Programme for SMEs

5 modules / 1 hour

Welcome to the ETGG Course on Sustainable Travel & Tourism Certification for SMEs!

This course is designed specifically for SMEs to impart you – as an owner, manager or person in charge of sustainability in your company – the competence to understand what sustainable travel & tourism certification means for your business.

We will provide you knowledge regarding the basics on sustainability certification, discuss the benefits and challenges of it and we will guide you through the certificate jungle. Thus, taking this course will prepare and support/enable you to make your business more sustainable by using the ETGG Going Green 2030 Training System or at least specific tools of it. It will help you make evidence-based decisions to guide your business to high quality 3rd party sustainability certification. Join us on this journey towards a more sustainable and responsible tourism!

Objective of the course:

  • Provide a general understanding of sustainable tourism certification to support your green transition.
  • Introduction to the tools "Certification Quickfinder", "Green Travel Maps" and "Good Practice Browser" on the tourism2030.eu website, which provide an overview of sustainability certifications in tourism worldwide.
  • Provide guidance on how to get started with the implementation of a certification process.

Learning method:

  • The course consists of five modules that you can each take individually on a self-learning basis. Reading modules provide topical and relevant information and are complemented by further online resources.
A walk in the park
  • ETGG2030 Module 1
    Introduction: Sustainable Tourism Certification
    Introduction: Sustainable Tourism Certification

    This module explains the general need for sustainable tourism development and the basic functions of certification. It includes the questions: What is sustainability? Why are certifications important for sustainable tourism? For additional support and to familiarise SMEs with current sustainability issues reference is made to helpful guides and websites.

    7:00 min.
    Open Module 1
  • ETGG2030 Module 2
    Understanding Certification Systems: Types and Procedure
    Understanding Certification Systems: Types and Procedure

    This module introduces the main characteristics of certification systems. A short digression describes the role and importance of the GSTC.

    12:00 min.
    Open Module 2
  • ETGG2030 Module 3
    The Role of Sustainable Tourism Certification for Businesses and Guests: Benefits and Challenges
    The Role of Sustainable Tourism Certification for Businesses and Guests: Benefits and Challenges

    This module provides an overview of the benefits and challenges of sustainable tourism certification.

    13:00 min.
    Open Module 3
  • ETGG2030 Module 4
    Overview in the European Certificate Jungle: how do I find the right Certificate?
    Overview in the European Certificate Jungle: how do I find the right Certificate?

    This module gives a brief overview of the current situation of sustainability certificates in the EU. It also presents tools and quality criteria that can help in the selection of a certificate. Furthermore, the "Certification Quickfinder" is presented and the use of the tool is promoted.

    12:00 min.
    Open Module 4
  • ETGG2030 Module 5
    Get started: First Steps and Good Practices
    Get started: First Steps and Good Practices

    This module summarizes final information about obtaining a certificate for an SME. The tools 'Good Practice Browser' and 'Green Travel Maps' will be introduced to promote certification through positive examples and to provide new 'green' ideas.

    15:00 min.
    Open Module 5